CAREERS and E2 – Events & Exhibitions, had the pleasure of inviting you to the tenth International Forum for Recruitment, FORWARD 2010, which was held at BIEL- Lebanon from the 25th till the 28th of March 2010 starting 4pm until 10pm.

Those looking to obtain brand awareness & media exposure and interested to keep your company, brands, products or services top of mind before, during and long after the event has taken place, took advantage from a wide-ranging designed sponsorship program. There are different sponsorship packages options that were customized to meet individual objectives; however, there were some benefits that were unique to all:

• An opportunity to maximize your organization's presence before, during, and after the conference and/or exhibition with targeted marketing opportunities.

FORWARD was heavily promoted to specific target audiences. As a sponsor, your business would benefited from that promotional activity, increasing your brand awareness even amongst those unable to attend.

• An opportunity to increase awareness about your company and overall exposure: sponsorship provided you with valuable exposure that added value to your business and thus marked your organization as an attractive workplace with best-in-class talent.

Additionally, FORWARD equipped you with the means to educate today's job seekers about your company’s overall activities in its designated sector, which created awareness among your aspired potential recruits about the company and its line of business.

• An opportunity to obtain brand awareness & media exposure, improved credibility and image transfer - awareness was built throughout the industry by raising the eyebrows of media, high level executives, and consultants.
  
  What's more, by being associated with a prestigious and serious event, businesses were seen to be promoting a particular image to a receptive audience, an image that may not have otherwise be seen through other commercial events.
  
  
• New customer acquisition and client retention - Sponsoring was an opportunity to network and seek new clients while increasing your business partnerships. Raising your networking opportunities.
  
  Businesses were given the opportunity to generate new prospects. There were few marketing activities that presented a business with the opportunity to come into direct contact with their customers, promote a specific message, and be seen as endorsing an esteemed event such as FORWARD.
  
  

From event sponsorship to custom packages, you can be assured that our expertise was helping organizations find the right solution to their needs and their budget, including:

1. Platinum Sponsor US$ 35,000 – Only two sponsors
2. Gold Sponsor, US$ 25,000 – Only three sponsors
3. Silver Sponsor, US$ 18,000 – Only four sponsors
4. Events Sponsor, US$ 8,000 to 15,000
5. Branding , US$ 4000 – 10,000

1. Platinum, Gold & Silver Sponsors
   
   Beside the fact that being a sponsor was a unique opportunity to adjust your company positioning by separating your business from its competitors and standing apart from the crowd, it was a great chance to benefit from massive media exposure through the acknowledgement the sponsor got in the massive marketing and advertising campaign of  the official FORWARD.
   
   Depending on the level of sponsorship, organizations benefited from having their logo and name (position and size according to the type of sponsorship) in the overall FORWARD massive advertising campaign which included:
   
   
   • 400+ Billboards.
   • Advertisements in renowned newspapers as well as local and regional magazines.
   • More than 50,000 copies of the Forum's guide distributed before and during the event.
   • More than 50,000 visitor cards.
   • An exclusive highly attractive and informative website for FORWARD.
   • 5000+ Personal invitations to prominent distinguished public figures as well as to key decision makers and specialists in the fields of HR.
   • 750 Personal invitations for the opening lunch to distinguished public figures, VIPs, and company managers.
   • Mass E-mailing campaign.
   • 1000+ Posters.
   • 15,000 + Leaflet.
   • Official opening ceremony and press conference.
   • Entrance Banners.
   In addition to the above benefits, the following were included according to your sponsorship category:
   
   Platinum Sponsor: 24 sqm free space in the exhibition + 18 sqm banner + Inside cover of the catalogue of the fair + Audio advertisement inside the fair premises (12 spots/day) + Two A3 advertisement posting on the job posting boards + promo girl at the entrance of FORWARD to advertise your brand for the 4 days.
   Gold Sponsor: 18 sqm free space in the exhibition + 12 sqm banner + Advertisment page in the catalogue of the fair + Audio advertisment inside the fair premises (6 spots/day) + A3 Advertisment posting on the job posting boards.
   Silver Sponsor: 15 sqm free space in the exhibition + 8 sqm banner + Advertisment page in the catalogue of the fair
   
   
   
2. Event Sponsors
   
   
   1. Sponsor’s Endeavor: the sponsors were given the opportunity to take advantage from FORWARD attractive setting and wide ranging targeted audience to set up their own special event and thus maximizing their exposure to the fullest. CAREERS & E² provided the location and the full coverage of the event through all of the FORWARD massive printed and audio advertising campaign as well as inside of the exhibition premises.
   2. E² Events: the sponsors supported totally or partially one or more of the various events that E² will carried out at FORWARD. Among these events were the opening lunch, conferences, seminars, Training sessions…        Depending on the level of sponsorship, the position and size of the sponsor’s logo and name was decided in the overall FORWARD massive printed and audio advertising campaign as well as inside of the exhibition premises.
      
      
      
3. Branding Opportunities
   
   Multiple Branding opportunities were also found in strategic locations throughout the exhibition halls. Including but not limited to: Signage • Counter signage • Carrier bags • Your live mascotte in the exhibition aisles • etc
   
   A range of options were available, and each were customized to meet individual aspirations.