VENUE & SPACE
FORWARD 2010 was held at Beirut International Exhibition & Leisure Center (BIEL), one of the largest and most prestigious exhibition centers in Lebanon, located on the waterfront of the Mediterranean Sea and in the heart of Beirut Central District (Solidere), two minutes away from Beirut Port and 10 minutes away from Beirut International Airport.
The Exhibition space exceeded 7,000 spm and comprised the following zones:
  • Employment and Internship Zone including an international sections.
  • Orierntation and training zone.
  • Entrepreneurship zone.
  • Education Zone including an international section.
  • Jobs Avenue Zone.
  • Animation Zone.
VISITORS’ PROFILE
FORWARD 2010 constituted an ideal meeting place for potential and actual workforce in the Middle East, aging from 18 and beyond, as follows:
  • Adult job seekers who were in search of the best job opportunities to enhance their career.
  • Fresh graduates who were looking for a job opportunity as a first step to enter the active life.
  • Entrepreneurs who were aiming to start or expand their business.
  • University students who wished to enroll in postgraduate programs or find internship and training opportunities.
  • Human Resources and Training Specialists who were looking to get acquainted with all new developments and trends in the HR field and the labor market.
  • Academics who were seeking to share information and be updated with the latest news in the Education field.

 

Show Promotion
Throughout the past decade, our group has developed a unique expertise in the organization and planning of exhibitions and events. We have been known for our success to draw unprecedented visitors numbers to FORWARD and INSHAPE; the first annual health, beauty and fitness fair in the Middle East.
Moreover, CAREERS’ impressive ever-growing database of contacts built through our recruitment partnerships with the most prominent companies in the region, our large list of candidates amassed and fine-tuned over the years as well as our long-established relationship with the media has allowed us to effectively promote the event and carry out a targeted campaign reaching all different stakeholders and potential visitors to create strong equity and awareness of the event.

 

FORWARD utilized a variety of channels to promote the event including, but not limited to the following:
  • Billboards
  • Posters
  • Advertisements in renowned newspapers and trade publications covering local and regional news magazines.
  • TV & Radio interviews and announcements to promote the Forum.
  • More than 40,000 copies Forward's guide distributed before and during the forum.
  • Creation of an exclusive highly attractive and informative website for Forward 2010.
  • Personal invitations to prominent distinguished public figures as well as to key decision makers and specialists in the fields of Business Academia and Governement.
  • Mass E-mailing
  • Official opening ceremony and a press conference.
Moreover, Forward received full TV, Radio and press coverage throughout the four days of the exhibition.